The South Korean market is a high-reward destination, but it is also one of the most strictly regulated. For any international corporation launching a campaign, the potential for success is immense, but so is the risk of non-compliance. Marketing claims that are...
The rapid advancement of artificial intelligence has introduced a powerful new tool into the world of global business: machine translation. With the click of a button, you can now get an instant conversion of text from one language to another. This efficiency raises a...
Language is more than just a tool for communication; it’s a direct reflection of a culture's values, history, and social fabric. For foreign brands entering the South Korean market, a single mistranslation or cultural misstep can be seen as more than just an error—it...