From ordinary
To extraordinary

Commitment

Our company is dedicated to providing high-quality, customer-focused linguistic services. We understand the importance of our services to our clients and strive to deliver the highest quality product. This allows our clients to effectively reach their target audience and market.

We place great emphasis on developing and maintaining positive client relationships. Every customer is important and deserves to be treated accordingly. We are always ready to listen to our clients' requirements and discuss the finest details of their orders, ensuring both parties have a clear and full understanding of the request.

Our workflow and procedures are designed to provide our services at the highest possible level of quality and in the most suitable manner. We systematically approach each project to accurately reflect our clients' requests and meet their needs.

Our company specializes in Korean translation, backed by years of experience and expertise. We accurately and swiftly translate texts across various fields, including business documents, technical manuals, and marketing materials.

Providing customized translation services tailored to our clients' needs is one of our strengths. We incorporate the unique requirements of each client to deliver results that exceed their expectations. To achieve this, we work closely with our clients and incorporate feedback when necessary to produce the best possible outcome.

We have implemented various quality control procedures to continuously manage and improve translation quality. Every translation undergoes review by professional reviewers, ensuring that the final product maintains a high standard. Additionally, we actively incorporate client feedback to enhance our services.

Our company adopts the latest translation technologies to maximize efficiency and accuracy. These technologies include translation memory, terminology management systems, and automation tools, all of which contribute to consistency and speed in our translation processes.

Our translation services focus on supporting clients' entry into international markets. Accurate translations help convey clients' messages effectively in target markets, playing a crucial role in their business success.

Cultural differences are considered in our translations, as understanding these nuances is key to success in the global market. We ensure that the translated content resonates naturally with the local market by accounting for the characteristics of each language and culture.

Customer satisfaction is our top priority. We strive to meet and exceed our clients' expectations by continuously improving service quality, maintaining smooth communication, and always delivering the best possible service.

Our Services

DOCUMENT TRANSLATION

Each year we translate millions of words into and out of a variety of language combinations.

We translate website text, marketing material, operating and safety documents, internal communications and personal certifications, and many more things besides.

We work closely with a pool of mother tongue translators and proof-readers based in over 80 countries across the world. Our translators are not only expert language translators but are also highly skilled in their field of expertise.

LOCALIZATION

Localization goes above and beyond translating. While translations focus primarily on the conversion of one text to another, localization involves the “translation” of text, images, colors, music, and more. In short, localization is the act of adapting any product or destination (website) to a specific region or culture.

This is a particularly complex process that many translation firms fail to perform correctly.

Businesses not only must get their message across accurately, but also must do it in a way that fits each specific culture and ethnic group.

Easternwest has the experience, reputation, and team of localization experts to provide localization services for all of your projects, be they print, video, audio, or online.

WEBSITE LOCALIZATION

Website localization is the process of modifying an existing website to make it accessible, usable and culturally suitable to a target audience. More than 1/3 of all internet users are non-native English speakers, and according to research, website visitors will stay twice as long if the website is in their own language.

As companies look to expand into new markets, reach a global audience and increase international sales, the benefits of website localization are obvious.

Easternwest takes the guesswork and hassle out of the website translation experience. We pick up where your developers and marketing people leave off. We can work with you whether you have a content management system or not.

Simply provide us with the source files and we will return translated files ready for upload.

TRANSCREATION

Transcreation exists to fulfill a need beyond literal or precise translation. It is most commonly used in straplines, advertising, brand-led campaigns, websites and marketing materials.

Transcreation takes translation further. It adapts a target text for a particular locale and a target audience. Instead of offering an equivalent of a phrase or sentence, the message behind the text is derived, and then is recreated in the target language. It often involves the introduction of new words, or the omission of certain sentences or phrases. At times it will include an explanatory phrase, or a change in emphasis to fit local expectations or markets. And in certain situations, such as a culturally specific strapline, it will involve a major change in the text.

The process involves industry experience, knowledge of the target audience, awareness of the local culture - and inspiration. In contrast to translation, it also involves a great deal of subjectivity, as it addresses emotions as well as the intellect. The criteria for evaluating a transcreation are quite different from those of a translation, and typically, the most successful transcreations involve substantial interaction between the client and the transcreator.

TECHNICAL WRITING

Technical writing seeks to deliver relevant, useful and accurate information to the end user, such as how to use a software application, operate a device, safely consume packaged food, etc. If you’ve ever read a user manual, you will probably know what technical writing is, though it comes in many forms.

The steps in technical writing include:

- Identification of needs, audience(s), and scope
- Planning
- Research & content development
- Testing / review and revision
- Delivery of content
- Evaluation and feedback
- Revision and finalization

In other words, if the activity requires expertise or skill to perform, then technical writing is a necessary component.

Technical writers must have the ability to explain complicated procedures in clear language. Technical writers are information designers and must also be good with problem solving and trouble-shooting.

COPYWRITING

Copywriting includes all the written communications used to sell, market and promote products and services to prospects and customers. As a category, it is more than ‘advertising writing’ because it also includes outputs such as brochures and websites.

Objectives of copywriting:

Making Sales – Copywriting is used to convince prospects to buy your product (or service). Use of correct words is important.

Attracting Customers – Copywriting can help businesses attract customers to their destination, where the actual sale can be made. In this case, rather than an outright sale, your copy helps to build the foundation for a sale.

Building Relationships –Through copywriting a business can establish rapport and build credibility for its products and services while also educating its prospects.

A copywriter helps a business shape its communication from scratch, working with it to define messages, pinpoint themes, as well as research and interview to ensure the message is clear, consistent and on-brand and able to sway the readers' decision in a favourable way.

TRANSCRIPTION

A transcription service will convert speech into a written or electronic text document.

There are different variations of this service, all of which will result in a text document containing the dialogue from the source audio or video file. If you need any assistance in choosing the right solution for your needs, we can help you to decide by discussing your requirements.

Most common requests are:

• Basic Same Language Transcription. Consists of transcribing the source text only.
• Standard Translated Transcription. Consists of translating and transcribing in one step; only the target language will be transcribed.
• Source and Target Transcription. Consists of both of the above.

GLOBAL MARKETING

Marketing provides the first point of contact between businesses and customers. If it lacks quality, spirit or authenticity, then marketing fails.

Billions are spent every minute to influence consumers and boost sales. For this reason, marketing translations have to be carried out with extra care so that your budget remains protected. Considering that you can spend a fortune to create a corporate identify, it is vital to ensure that it is preserved when translated into other languages.

Marketing translators must be able to convey the original message of a slogan or advertisement in any other language.

Your marketing documents are thus very important, and need to be translated properly.

VIDEO CAPTIONING & SUBTITLING

We offer flexible video subtitling services so that you can choose a solution that most closely matches your requirements and budget.

We handle every subtitling file format and every type of content. We promise to provide you with a cost-effective subtitling service that can't be beaten on a price or service level.

All of our video subtitle editors are permanent in-house employees, which means that we can offer a fast, efficient and expert service that our competitors simply cannot match.

MULTILINGUAL DESKTOP PUBLISHING (DTP)

Our team at Easternwest has extensive experience with DTP, or multilingual desktop publishing. Here our goal is to create online or print-ready localized materials that accurately reflect the original. At the same time, we enhance these materials so that they conform to the linguistic and typographic standards of each target country.

While typically one of the last phases of a translation project, the quality of desktop publishing can affect the entire tone, look and feel of any set of localized materials. The translation could be superb, but an error in layout can weaken the potential to influence the end-user. The stakes are even higher when it comes to more prominent materials such as those used for marketing or advertising. In certain situations, multilingual DTP can even have a direct impact on a product’s regulatory approval.

MTPE & PEMT (Post-Editing Machine Translation) / Post-Editing AI Translation

Post-Editing Machine Translation (PEMT) is a process used by companies to improve the quality and efficiency of translating comments or other text content. It involves using machine translation (MT) systems to generate initial translations of text and then having human translators or editors review and edit the machine-generated output to ensure it meets the desired quality standards. This approach is particularly relevant for companies dealing with a large volume of comments or user-generated content in multiple languages, such as those operating in the globalized digital landscape.

These MT systems can range from basic rule-based systems to more advanced neural machine translation (NMT) models.

It's easier to scale translation efforts with AI and post-editing, especially for businesses that deal with large volumes of content.

Post-editing allows you to maintain a balance between cost savings and translation quality.

Post-Editing Machine Translation is a valuable tool for companies to manage the translation of comments and user-generated content efficiently. It combines the speed of machine translation with the precision of human editing, ensuring that the translated content meets quality standards and reflects the company's brand and message accurately.

Patent Specification

Translating a patent specification is a specialized and meticulous process aimed at converting the content of a patent document from one language to another while maintaining its technical accuracy, legal precision, and adherence to the specific requirements of patent laws and regulations in the target jurisdiction.

The patent claims are the heart of a patent document, defining the scope of protection for the invention. Translators must accurately convey these claims to preserve the inventor's rights in the new jurisdiction. A mistranslation in this section could have significant legal implications.

Patent specifications often contain proprietary information. Translators must adhere to strict confidentiality agreements to protect the inventor's intellectual property.

Translating a patent specification is a highly specialized task that requires a unique combination of technical expertise, legal knowledge, and linguistic skill. The goal is to accurately convey the invention's details while complying with the legal and linguistic requirements of the target jurisdiction, ultimately safeguarding the inventor's intellectual property rights and enabling effective international patent protection.

Commitment to quality and continual improvement

Our company provides linguistic services that meet industry standards. Our team adheres to established protocols and guidelines to ensure that every translation project is accurate, culturally relevant, and of the highest quality. By following these standards, we consistently deliver work that meets the professional and ethical expectations of our clients.

To satisfy customer requirements and meet quality expectations, we thoroughly understand each client's specific needs and objectives. Our customized approach allows us to tailor our services to align perfectly with client demands, ensuring that every project is completed to their satisfaction. We take pride in our ability to exceed client expectations through meticulous attention to detail and a commitment to excellence.

Minimizing errors and eliminating risks that might negatively affect our services is a top priority. By implementing robust quality control measures, our processes are designed to identify and correct potential issues before they impact the final product. Maintaining a proactive approach to risk management ensures that our clients receive flawless translations that effectively communicate their intended message.

Quality services are ensured through our rigorous monitoring, assessment, and verification processes at every stage. Our multi-tiered quality assurance system includes initial reviews, peer reviews, and final assessments to guarantee the highest level of accuracy and consistency. Continuous monitoring and regular assessments enable us to maintain our stringent quality standards and deliver exceptional results.

Sustained customer satisfaction

By actively listening to our clients and thoroughly understanding their needs, we tailor our services to align perfectly with their specific requirements. This client-centric approach ensures that every project is executed with precision and attention to detail.

We offer practical and innovative solutions that address the unique challenges faced by our clients. Our team of experts leverages their extensive knowledge and experience to develop strategies that drive success and deliver measurable results.

Effective communication is at the core of our service delivery. We maintain open and transparent lines of communication with our clients throughout the project lifecycle, providing regular updates and promptly addressing any concerns. This fosters a collaborative environment where clients feel heard and valued.

Our dedication to customer satisfaction extends beyond project completion. We actively respond to customer requests and feedback, taking decisive steps to meet their expectations in every job. This proactive approach helps us identify areas for improvement and implement necessary changes to avoid recurrence of unpleasant situations.

We view ourselves as integral members of our customers' teams, working together towards a common goal. This collaborative mindset ensures that our clients receive the highest level of service and support, fostering long-term relationships built on trust and mutual success.

Qualified staff and high work standards

The qualifications, experience, and thorough work process of our employees are the keys to the high quality of our services and our unparalleled customer satisfaction. Each team member is carefully selected based on their expertise and proven track record in the translation industry. This rigorous selection process ensures that our staff possesses the necessary skills and knowledge to deliver exceptional results. Moreover, our employees are dedicated to maintaining the highest standards of accuracy and consistency in every project they undertake.

Our employees continuously stay informed regarding the latest innovations and trends in the language industry. By engaging in ongoing professional development and training programs, they are able to keep their skills current and relevant. This commitment to continuous learning enables our team to leverage new technologies and methodologies, ensuring that we provide cutting-edge solutions to our clients. Staying at the forefront of industry advancements allows us to offer services that are both efficient and effective.

Our commitment to high work standards is reflected in our meticulous quality assurance processes. Every translation project undergoes multiple rounds of review and editing to ensure it meets our stringent quality criteria. This attention to detail minimizes errors and guarantees that the final product aligns with the client's requirements. Our robust quality control measures are a testament to our dedication to delivering superior services.

Our approach to quality

Every client has different objectives and every localization and translation project is unique. We recognize that each project comes with its own set of requirements and goals, which is why we take a tailored approach to every assignment. Understanding the specific needs of our clients allows us to customize our services to align perfectly with their objectives. This client-centric approach ensures that the outcomes we deliver are not only accurate but also relevant and effective for their intended use.

Although how we manage projects is important, understanding how the project outputs will be used is central to how we provide our services. We begin each project by thoroughly discussing with our clients the context and purpose of the translation or localization work. This includes identifying the target audience, the medium of delivery, and any cultural nuances that need to be considered. By doing so, we ensure that our translations are not only linguistically accurate but also culturally appropriate and effective in communicating the intended message.

Knowing how what we deliver will be scrutinized is another crucial aspect of our quality approach. We understand that our work often undergoes rigorous review by various stakeholders, including clients' internal teams and their end users. To meet these high standards, we employ a comprehensive quality assurance process that includes multiple rounds of review and editing. Our team of experienced linguists and subject matter experts collaborate closely to ensure that every detail is meticulously checked and that the final product meets or exceeds the client's expectations.

Central to our approach is the commitment to continuous improvement and responsiveness to feedback. We actively seek input from our clients at every stage of the project and encourage open communication to address any concerns promptly. This proactive stance allows us to make necessary adjustments in real-time and to refine our processes for future projects. Our dedication to quality is reflected in our ability to adapt to our clients' evolving needs and to consistently deliver high-quality translations that support their global communication efforts.

Quality Management Process

We believe in establishing clear objectives at the start of each project. This foundational step ensures that everyone involved understands the goals and expectations. As the project progresses, we measure the outputs against these initial objectives before each delivery step. This systematic evaluation helps us ensure that we meet or exceed client expectations at every stage. Once the project is completed, we conduct a thorough review to learn from the experience, identifying areas for improvement and consolidating successful practices. Tools that enable this process include briefing documents provided by the customer, detailed work package documentation for our translation and localization teams, adapted quality control techniques, and in-house learning logs. These tools ensure that all team members are aligned and that quality is maintained consistently throughout the project.

Quality should be front-loaded and must start as far upstream as possible. In the translation and localization industry, processes are typically linear, involving multiple team members with distinct roles such as translators, editors, and reviewers. Many companies tend to leave the quality review until the very end of the project, which can lead to inefficiencies and increased costs. We believe this approach is suboptimal. Instead, we ensure that quality is integrated from the very beginning of the project and reviewed at every stage. This proactive strategy not only saves time but also enhances the overall quality and consistency of the final product.

Our approach involves a series of built-in quality checks at each phase of the project. From initial planning and translation to editing and final review, every stage is meticulously monitored. Translators and editors work closely with quality assurance specialists to identify and resolve any issues early on. This continuous oversight helps us catch potential errors before they escalate, ensuring a smoother workflow and a higher quality outcome.

Learning and adaptation are integral parts of our quality management process. After each project, we gather feedback from all stakeholders, including our clients and team members. This feedback is then analyzed and used to refine our processes and improve our training programs. By fostering a culture of continuous improvement, we stay ahead of industry trends and maintain our commitment to delivering top-tier translation and localization services. Our dedication to quality is reflected in our ability to adapt to our clients' evolving needs and consistently provide exceptional results.

Continuous collaboration and communication are vital components of our quality management process. We prioritize maintaining open lines of communication with our clients throughout the project lifecycle. This ongoing dialogue allows us to understand their evolving needs and make real-time adjustments. Regular check-ins and updates ensure that clients are always informed about the project's progress and any potential challenges. By fostering a transparent and collaborative environment, we build strong partnerships with our clients, which in turn enhances the overall quality and success of the projects we undertake.

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Translation & Localization Services

Who we are

From ordinary To extraordinary

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98.6%

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27,000+

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Multilingual Translation for Localization (L10n), Internationalization (I18n), and Globalization (G11n)

Our Services

DOCUMENT TRANSLATION

LOCALIZATION

WEBSITE LOCALIZATION

TRANSCREATION

TECHNICAL WRITING

COPYWRITING

TRANSCRIPTION

GLOBAL MARKETING

VIDEO CAPTIONING & SUBTITLING

MULTILINGUAL DESKTOP PUBLISHING (DTP)

MTPE & PEMT (Post-Editing Machine Translation) / Post-Editing AI Translation

Patent Specification

Main principles of our quality policy

Commitment to quality and continual improvement

Sustained customer satisfaction

Qualified staff and high work standards

Our approach to quality

Quality Management Process

Korean Patent Translation (Intellectual Property / IP)

Fast Review Service

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Customized Client Support

Realistic Business Strategies to Achieve Your Objectives

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